A website is instrumental in attracting more visitors for maximum business. It creates a genuine bond of trust between business and customers. A visitor turns into customer only if the website manages to gather a fare share of credibility.
Any professional web design and development company will create great designs for you, but visitor preference will follow only, if these 5 key elements will be taken care of - Get the speed How long will you wait for a website to load properly? As per survey by Kissmetrics, 47% percent of respondents said - 2 seconds. While 40% said, they will abandon a website if it takes more than 3 seconds. Now, don’t expect your customers to be different. If you keep adding more graphics, designs and videos, there are chances that it slows down your website speed without the webmaster knowing it. It is evident that your website visitors love the speed more than attractive colors schemes and flashy graphics. Page load time is an extremely important factor in search engine rankings too. Thanks to Google, different tools and plug-ins are available to check the speed and performance of your website like the Google page-speed insights tool. Let the customer know more about you The About US page of the website is not a written description of business. It is the most important detail your visitors want to see on your home page. Instead of adorning your website with fancy write-ups, images and updates, try to come up with credible information about the company’s background, history, achievements, bios and personal stories of key team mates. Don’t exaggerate; try to present yourself as believable. Also give your customer an opportunity to connect and know more via social or professional websites like Linked-In and twitter etc. Create an impressive and trust worthy picture of your company with the website. You may take help of a web design company by providing inputs and your idea to incorporate them. Keep Contact details highly visible It is compulsory to provide contact information of your business on the website, if you don’t want your customer to abandon the site. There are always real people behind real companies and real companies have real address. Don’t shy away from providing contact information including address, phone and fax numbers, email id, social profiles (twitter, Facebook, linked-in etc.). Make sure your visitors don’t have to struggle to search those numbers and contact information. The contact details should be highly visible, bold and easy to find, preferably at the footer area of each webpage or, create a separate page for the same. Testimonials Believe it or not, a good word of mouth is still the best form of promotion, maximize on it. Don’t hesitate to ask for testimonials from your satisfied clients and customers. You don’t have to publish 100 of them, only a few good testimonials will ensure the credibility of your business. Post them on the home page or the product page. Try to get some expert opinion to give the much needed spurt to your business. Audio or video testimonials are great to use too. Simplicity is the Key The difference between a good website and a great one is often simple. Late Steve Jobs once said – Simplicity is harder than complex. Don’t go overboard with designs or graphics. Just keep it simple by avoiding clutter. Use crisp fonts, simple logos, and easy navigation. Work hard on simplicity, it is tough to achieve. Your visitors are not expert, don’t challenge or confuse them with technology and designing advances. Take example of any big or popular business website. The only thing common between them is – Simplicity. To Know more about responsive web design click here... "What we neglect the most when it comes to Responsive Web Design" Leave a Reply. |